Direct marketing and customer data analysis are an essential part for retailers to intelligently respond to client needs and behaviour. IntelliMarket provides services to retailers which enable you to increase customer revenue and satisfaction by combining data analysis and direct marketing. IntelliMarket is the link that provides information from retailers to customers and customer information to retailers. Using IntelliMarket you will be able to track each individual customer through your store and collect a variety of useful information.
Intelligent Information
IntelliMarket provides intelligent information about customer behaviour. You will be able to analyse each customer segment, group and sub-group. Our solution provides limitless possibilities for analysing and responding to customer needs. This information enables you to respond to customer needs and test the effectiveness of your store layout and advertising. Finally you will be able to see the time spend by customers in each segment of your store and combine this with various sales data and perhaps even more important, data about “no-sale”.
Intelligent Customer Experience
The IntelliMarket solution provides in-store real-time intelligent advertising solutions to customers. Advertising responds to an individual customers’ needs and past behaviour. IntelliMarket enables management to tailor their marketing to individual customers as they make their way through the store.
Value creation through intelligent combinations
Next to data analysis and direct marketing, IntelliMarket is able to create value for retailers by combining amongst others smartphone apps and loyalty programs.